The Whitening Shop

The Whitening Shop Over 4,300 smiles brightened.
📅 Schedule an Appointment • 🦷 Education • 🎓 Training

Founded by Shannon Pace Brinker, CDA,
The Whitening Shop is a trusted source for helping clients and dental professionals achieve brighter smiles with confidence. Shannon Pace Brinker, CDA, is a renowned dental professional with over 34 years of experience in the industry. An international speaker, published author, and practicing dental assistant, Shannon has dedicated her career to advancing th

e field of dentistry. She is the founder of the Academy of Chairside Assisting and a columnist for Dental Product Report, where she shares her expertise on dental materials and digital technology. Shannon’s passion for education has led her to teach at prestigious institutions like the Nash Institute and Spear Education, where she delivers both lectures and hands-on programs. Her contributions to the dental field have earned her numerous accolades and respect as a leader in her profession. About The Whitening Shop

Located in Virginia Beach, The Whitening Shop is Shannon Pace Brinker’s innovative venture that combines her dental expertise with her commitment to patient care. Specializing in professional teeth whitening, The Whitening Shop has transformed over 4,300 smiles, with many patients referred by other dentists. Shannon’s unique approach includes the use of cutting-edge technology, such as her Itero scanner, to provide personalized and effective treatments. The Whitening Shop is more than a business; it’s a testament to Shannon’s dedication to creating confident smiles. Patients love the welcoming atmosphere, expert care, and outstanding results, making it a trusted destination for whitening services. Whether through teaching, writing, or transforming smiles, Shannon continues to inspire the dental community and elevate the standard of care for patients everywhere.

Understanding what the treatment involves, why we're doing it, what results to expect, and how to maintain those results...
06/18/2026

Understanding what the treatment involves, why we're doing it, what results to expect, and how to maintain those results at home is just as important as the whitening itself.

We believe every client should leave feeling informed, confident and fully supported throughout their whitening journey.





Why Choose In-Office Whitening with Opalescence™ Boost?Not all whitening systems are created equal. If you're looking fo...
06/17/2026

Why Choose In-Office Whitening with Opalescence™ Boost?

Not all whitening systems are created equal. If you're looking for fast, professional results, Opalescence Boost™ offers some impressive advantages that patients love.

✨ Benefits of In-Office Whitening with Boost:

✅ Immediate Results
Many patients see their teeth brighten several shades in just one appointment.

✅ No Lights or Lasers Required
Boost is chemically activated, meaning the whitening gel does the work without additional heat or lights that can contribute to sensitivity.

✅ Professional Supervision
Your whitening treatment is performed under the care of a trained dental professional, ensuring safety and customized treatment.

✅ Great for Busy Schedules
Perfect for weddings, reunions, vacations, job interviews, graduations, or anyone wanting a brighter smile fast.

✅ Customized to Your Needs
Treatment can often be adjusted based on your current shade, sensitivity level, and whitening goals.

✅ Can Be Combined with Custom Trays
For patients seeking maximum whitening results, in-office whitening can be paired with take-home custom trays for continued improvement.

📸 We always document your starting shade and take before-and-after photos so you can truly see your transformation.

💬 One of the most common things we hear after treatment:
"I wish I had done this sooner!"

A brighter smile isn't just about appearance—it can boost confidence, help you feel more comfortable in photos, and give you another reason to smile.

🦷✨

06/17/2026

One day. Thousands of photos. One smile you'll remember forever. ✨

Your wedding day is filled with moments you'll cherish for a lifetime, and feeling confident in your smile should be one of them.

Whether you're the bride, groom, or part of the wedding party, professional teeth whitening is one of the simplest ways to look and feel your best before the big day.

Book your whitening appointment today.





🦷✨ 7 Days. 3 Shades Lighter. One Very Happy Patient. ✨🦷When this patient came to see us, her biggest concern was a dark ...
06/16/2026

🦷✨ 7 Days. 3 Shades Lighter. One Very Happy Patient. ✨🦷

When this patient came to see us, her biggest concern was a dark front tooth that stood out every time she smiled.

Many people think discoloration in a single tooth can't be improved without extensive treatment, but that's not always the case.

After just 7 days, we were able to achieve a remarkable improvement and lighten the tooth by 3 shades! 👏

📸 Swipe to see the before and after.

Every case is different, and dark teeth can be caused by a variety of factors including trauma, aging, previous dental treatment, or natural discoloration. That's why every whitening plan we create is customized to the individual patient.

The best part isn't just the shade change...

💙 It's seeing a patient smile with confidence again.

Sometimes a small change can make a huge difference.

📍The Whitening Shop®
🦷 Customized Whitening Solutions
📸 Before & After Documentation

What do you think of this transformation? 👇

A brighter smile doesn't have to look artificial.Our treatments are designed to enhance what's already there, lifting ye...
06/16/2026

A brighter smile doesn't have to look artificial.

Our treatments are designed to enhance what's already there, lifting years of staining while keeping your smile looking naturally beautiful.

If you've been thinking about whitening your teeth, this is your sign.

Book your treatment or shop our whitening range at thewhiteningshop.com





"Mom brought them in for whiter teeth... but what they left with was confidence. Wait until you see this transformation!...
06/15/2026

"Mom brought them in for whiter teeth... but what they left with was confidence. Wait until you see this transformation!"

Confidence looks good on everyone... especially teenagers. 💙
Check out this incredible before-and-after whitening transformation! 👏
A brighter smile isn't just about whiter teeth—it's about feeling confident in photos, at school, during sports, special events, graduations, dances, and everyday life.
One of the things I love most about teen whitening is watching a smile go from something they try to hide to something they can't stop showing off. 😊

✅ Professional whitening
✅ Customized treatment
✅ Safe and supervised
✅ Confidence-boosting results

The best part? This smile is still their smile—just brighter, fresher, and more confident.

📍The Whitening Shop®
📸 Swipe to see the before and after!
Would you have guessed these results were possible? 👇

06/15/2026

🦷 Why Experience Matters When Choosing a Whitening Provider 🦷
Many people know me as The Whitening Specialist®, but what many patients don't realize is that I don't just whiten teeth—I spend my career teaching dental teams across the country.

For more than 34 years, I've worked as a practicing dental assistant, trained thousands of dental professionals, spoken nationally and internationally, and helped dental teams improve their clinical skills through hands-on education and continuing education programs.

When I walk into a dental office for training, I'm helping teams master clinical procedures, improve patient care, and stay current with the latest techniques and technology. That same commitment to excellence is what I bring to every patient who visits The Whitening Shop®.

Your smile deserves more than a one-size-fits-all approach. Every whitening treatment I provide is based on years of clinical experience, education, and understanding how teeth respond to whitening procedures.

✨ Over 4,500 smiles whitened
✨ 34+ years of clinical experience
✨ National and international educator
✨ Trusted by dental professionals across the country

When dentists and dental teams trust me to teach them, you can feel confident trusting me with your smile.

📍 The Whitening Shop® – Virginia Beach
📸 Schedule your consultation today and discover why experience makes a difference.

06/12/2026

Whether you're preparing for a special occasion, refreshing your look, or simply treating yourself, The Whitening Shop has everything you need for a whiter, more confident smile.

From professional-grade whitening products to expert-approved solutions, we're here to help you achieve the results you've been looking for.

Visit The Whitening Shop and discover your best smile yet.

06/11/2026

At The Whitening Shop, we're passionate about helping you achieve a brighter, more confident smile. Founded by Shannon Pace Brinker, an international speaker, author, and certified dental assistant with over 34 years of experience, carefully curate professional-grade whitening solutions trusted by dental professionals and smile enthusiasts alike.

This smile is the perfect example of how professional teeth whitening can brighten your teeth while still looking comple...
06/10/2026

This smile is the perfect example of how professional teeth whitening can brighten your teeth while still looking completely natural. No filters, no overdone results—just a fresher, healthier-looking smile and a boost in confidence.

Address

312 Laskin Road
Virginia Beach, VA
23451

Opening Hours

Wednesday 10am - 5pm
Thursday 10am - 6pm
Friday 9:30am - 3am
Sunday 10am - 3am

Telephone

+17572859477

Website

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