The Whitening Shop

The Whitening Shop Brightening smiles & boosting confidence ✨ The Whitening Shop, owned by Shannon Pace Brinker, CDA, has whitened 4,300+ smiles.

Trusted by dental professionals, with 70% of clients referred by dentists. Let us help you love your smile! 🦷 Shannon Pace Brinker, CDA, is a renowned dental professional with over 34 years of experience in the industry. An international speaker, published author, and practicing dental assistant, Shannon has dedicated her career to advancing the field of dentistry. She is the founder of the Academ

y of Chairside Assisting and a columnist for Dental Product Report, where she shares her expertise on dental materials and digital technology. Shannon’s passion for education has led her to teach at prestigious institutions like the Nash Institute and Spear Education, where she delivers both lectures and hands-on programs. Her contributions to the dental field have earned her numerous accolades and respect as a leader in her profession. About The Whitening Shop

Located in Virginia Beach, The Whitening Shop is Shannon Pace Brinker’s innovative venture that combines her dental expertise with her commitment to patient care. Specializing in professional teeth whitening, The Whitening Shop has transformed over 4,300 smiles, with many patients referred by other dentists. Shannon’s unique approach includes the use of cutting-edge technology, such as her Itero scanner, to provide personalized and effective treatments. The Whitening Shop is more than a business; it’s a testament to Shannon’s dedication to creating confident smiles. Patients love the welcoming atmosphere, expert care, and outstanding results, making it a trusted destination for whitening services. Whether through teaching, writing, or transforming smiles, Shannon continues to inspire the dental community and elevate the standard of care for patients everywhere.

05/29/2026

✨🤍 Friday at My Happy Place 🤍✨

There’s just something about Fridays at The Whitening Shop.

The music is playing, the whitening gels are ready, the massage chair is waiting, and another day of helping people feel confident about their smiles begins. 🦷✨

My favorite part isn't just seeing teeth get whiter—it's watching people leave feeling better about themselves than when they walked in.

Every smile has a story. Every patient has a reason they came in. And being a small part of helping someone feel confident for a wedding, graduation, job interview, special event, or simply because they deserve it never gets old.

After all these years, this is still my happy place. ❤️

Thank you to every patient who trusts us with their smile and every dentist who refers their patients to us. Your support means the world.

Happy Friday from The Whitening Shop! ✨

📍 Virginia Beach, VA
🦷 Professional Teeth Whitening
💙 Confidence Starts With a Smile

✨🤍🦷

We pride ourselves on creating a welcoming, professional experience from the moment you walk through the door — making e...
05/28/2026

We pride ourselves on creating a welcoming, professional experience from the moment you walk through the door — making every client feel comfortable, informed, and confident throughout their whitening journey.

05/27/2026

Dental gems are best applied professionally to ensure safe placement, long-lasting results, and no damage to your natural enamel.

Our appointments are quick, comfortable, and fully customised to your smile — usually taking just 15–30 minutes from start to sparkle.

05/26/2026

A brighter smile starts here!

Professional whitening strips applied safely and comfortably for a clean, fresh glow.

Expert guidance, quality products, and results you can feel confident in.

Book your whitening appointment today.

05/25/2026

Prom-ready smiles ✨
These gorgeous results were achieved using our at-home whitening solutions — the perfect way to brighten your smile before the big night 🤍

With expert advice + aftercare guidance included so you can whiten safely and confidently.

05/21/2026

POV: You walk into a whitening studio and it smells like… a dental office 😬🦷

Not at The Whitening Shop ✨

We believe whitening should feel more like a luxury spa day than a stressful dental appointment. That’s why we focus on the entire experience:
🕯️ calming candles
🎧 Bose headphones
💆 massage chair
🔥 warm towels
✨ and scents that help create a relaxing environment instead of “clinical” smells

One of our favorites? The candles from Big Ass Luxuries — because patients deserve to feel calm, comfortable, and confident while whitening their smile.

Anxiety is real. Smells trigger emotions. And small details make a BIG difference in the patient experience.

At The Whitening Shop, we don’t just whiten teeth…
We create comfort. 🤍

05/21/2026

At The Whitening Shop, infection control is never an afterthought — it’s part of everything we do. 🦷

While we may not look like a conventional dental practice, we follow strict dental-level infection control protocols because your safety matters to us.

✔️ W&H sterilization systems✔️ Sterilization monitoring & biological testing✔️ Complete disinfection protocols✔️ Barrier protection & instrument processing✔️ Clinical-grade standards followed every day

When you sit in our chair, you can relax knowing we take cleanliness, sterilization, and patient safety seriously. Professional whitening should not only deliver beautiful results — it should also be performed with the highest level of care and protection.

At The Whitening Shop, you never have to worry. Your smile — and your safety — are our priority.

05/14/2026

Confidence looks good on them!

If your teen feels self-conscious about their smile, even small changes can make a difference in how they feel day to day. The VivaStyle Teen Whitening treatment we offer is designed to help achieve a brighter smile and a confidence boost they’ll love.

Ready to start their smile confidence journey? Send us a message or call to book an appointment today!

05/12/2026

Nothing makes us happier than helping our clients feel more confident in their smile. From thorough explanations throughout the process to aftercare support, we make sure every appointment is comfortable, informative and tailored to you.

Your confidence starts with your smile!

05/07/2026

Everyone deserves to feel confident in their smile!

Hearing how much Midori Ogleb loves VivaStyle Whitening Strips says it all — easy to use, effective, and designed for EVERYONE

At The Whitening Shop Virginia Beach, we’re all about helping you achieve a brighter smile safely, comfortably, and confidently. Ready to see the difference for yourself?

Your smile deserves expertise, not shortcuts. When it comes to teeth whitening, cheaper isn’t always safer — experience,...
05/06/2026

Your smile deserves expertise, not shortcuts.

When it comes to teeth whitening, cheaper isn’t always safer — experience, training, product quality, and clinical standards matter. At The Whitening Shop, every treatment is carried out with professionalism, care, and years of expertise so you can whiten with confidence.

There’s a reason our clients trust us time and time again for results that look beautiful, natural, and safe.

Address

312 Laskin Road
Virginia Beach, VA
23451

Opening Hours

Wednesday 10am - 5pm
Thursday 10am - 6pm
Friday 9:30am - 3am
Sunday 10am - 3am

Telephone

+17572859477

Website

https://shannonpacebrinker.com/

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