What are the opening hours?

Monday 9:30am - 5pm Tuesday 9:30am - 5pm Wednesday 9:30am - 7pm Thursday 9:30am - 5pm Friday 9:30am - 4pm Saturday 9am - 1pm

Center for Orthodontic Excellence

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United States
Princeton Junction, NJ
Center for Orthodontic Excellence

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Orthodontics for Adults and Children. Leveraging the latest technology & research, our COE team strives to provide the ultimate patient experience.

Dr. Shalin Shah is an orthodontic (braces) specialist at the Center for Orthodontic Excellence. The office is conveniently located in Princeton Junction, NJ within walking distance of the train station. Dr. Shah is a provider of Invisalign, as well as orthodontic care with braces, TMJ therapy, and early adolescent treatment. His comprehensive diagnosis and treatment philosophy use the finest materials, and his attention to detail will ensure a beautiful smile. Additionally, Dr. Shah's advanced specialty training in jaw function have allowed him to respect the health of the gums and jaw joints (TMJs) to ensure that same radiant smile will last a lifetime! Appointment times are flexible to accommodate your busy schedule. The office is easily accessible and plenty of parking is nearby. Patients of all ages are welcome! Dr. Shah along with the friendly staff at the Center for Orthodontic Excellence, are looking forward to meeting you and helping you achieve the smile you have always wanted and deserve!

09/07/2026

To every heartbeat whose work helps build a brighter tomorrow…thank you. 💙🙏🏽

Happy Labor Day!

With love,
Your COE Family 💙

08/31/2026

It’s here. 💙 The COE Smiles App is live — your whole journey, in your pocket, at any hour.

Your timeline. Comfort help at midnight. Your numbers, made plain. And Ask COE, answering from exactly what our team teaches.

One promise stays constant: whatever our team tells you directly always comes first.

Deep gratitude to Vision Optimized LLC, who built this with love and precision for our COE family.

Love Your Smile! 💙

Ask us for your invitation code at your next visit.
coesmilesapp.com ·

609-799-4628
BracesJourney

08/23/2026

Happy Birthday to the heart and vision behind COE — Shalin! 🫶🏼

You’ve built so much more than beautiful smiles. You’ve created a place where people feel cared for, where support can always be found, and where love is at the center 🤍

We’re grateful for the vision you bring, the pathway you humbly pave, the laughs along the way, and the way you continue to motivate us all to dream bigger and love more.

Here’s to another year of sharing smiles, changing lives, and making an impact far beyond the walls of COE.

Happy Birthday, Shalin! 🥳🎂
We love you! — Your COE Family ❤️

07/27/2026

✨ Your best smile could be closer than you think. ✨
There’s never been a better time to start your clear aligner journey.
🦷 Straighten your smile with comfortable, nearly invisible aligners.
💙 Expert care. Personalized treatment. Beautiful results.
🎉 Start treatment by August 6th to unlock exclusive savings on comprehensive aligner treatment.
📅 This limited-time offer won’t last long, so schedule your complimentary consultation today!
📍 COE Smiles
📞 Call or message us to reserve your consultation.
Offer valid on limited or comprehensive aligner treatment started by August 6th. Cannot be combined with other offers.

07/08/2026

Our Aligner Study is officially closed! 🤍
We are incredibly grateful for the overwhelming response from our community. What started as an opportunity to advance the future of clear aligner treatment quickly became one of our most exciting projects—and it’s all because of you.
If you reached out before the study closed, don’t worry. We will continue to honor our exclusive study incentive for patients who begin treatment on or before August 6th.
To everyone who enrolled, inquired, shared our posts, or cheered us on—thank you for being part of something bigger than orthodontics. Your participation is helping us continue to deliver smarter, more personalized care for every smile we treat.
If you’ve been thinking about transforming your smile, there’s still time to secure your study incentive. Call us at 609-799-4628 to reserve your start date before August 6th.
💙

07/04/2026

250 years of hope.
250 years of courage.
250 years of freedom. ❤️🤍💙

Happy Independence Day!

With Love,
Your COE Family 💙

06/29/2026

Seen. Valued. Loved. 💙

Happy Pride Month.

With love,
Your COE Family 💙

05/25/2026

Forever remembered 🕊️. Forever grateful 🙏🏽. Forever loved 💙.

05/10/2026

For the quiet strength.
For the endless love.
For the comforting presence that makes a house feel like home 💙

Today we celebrate the hearts that nurture, guide, protect, and love so deeply.

Happy Mother’s Day to all the incredible mothers and mother figures who make this world softer, kinder, and brighter 🌸

With love always,
Your COE Family 💙

04/22/2026

No consult. No pressure.

Just a quick “you qualify” or “not yet.”

If you’re 18+ and noticing shifting, this could be your easiest next step (with added perks if you’re a fit).

Email pics to [email protected] and we’ll take a look 👀

Address

61 Princeton Hightstown Road
Princeton Junction, NJ
08550

Opening Hours

Monday	9:30am - 5pm
Tuesday	9:30am - 5pm
Wednesday	9:30am - 7pm
Thursday	9:30am - 5pm
Friday	9:30am - 4pm
Saturday	9am - 1pm

Website

http://www.coesmiles.com/

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