Ellard Management and Marketing

01/15/2014

Want a free analysis of your local online reputation? Click the link below and take our Marketing Analysis Survey.
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01/08/2014

Another FB Posting Idea for your patients!!

Toothbrush Storage Tips

Keep it rinsed. Wash off your toothbrush thoroughly with tap water every time you use it.

Keep it dry. Bacteria love a moist environment.
Make sure your brush has a chance to dry thoroughly between brushings.
Avoid using toothbrush covers, which can create a moist enclosed breeding ground for bacteria.
Keep it upright. Store your toothbrush upright in a holder, rather than lying it down.
Keep it to yourself. No matter how close you are to your sister, brother, spouse, or roommate, don't ever use their toothbrush. Don't even store your toothbrush side-by-side in the same cup with other people's brushes. Whenever toothbrushes touch, they can swap germs.

11/26/2013

Scott F Ellard, DDS, MBA

10/22/2013

Great tips and insights for both big corporate as well as small business entities. I find that the small business structure struggles with the silo effect due to the fact that some departments are only one person big. It is vital that they be well cross trained to sustain business flow and growth. Setting clear structure that outlines each employees primary, secondary and terciary responsibilities is vital to clear communication and accountability.

People desire a “leadership refresh” in their organizations.

10/21/2013

Several months ago I attended a presentation by Joseph Wilson that focused on the all-important value proposition. As defined by Joseph, a value proposition is a clear statement of unique ...

10/21/2013

Great bits of information to share with your patients all of the time but especially in November during Diabetes Awareness Month.

Debbie Ellard's insight: Great bits of information to share with your patients all of the time but especially in November during Diabetes Awareness Month.

10/20/2013

This algorithm has created issues with clients. Negative reviews from years past seem to get more credence than those from actual current patients trying to give the business well deserved reviews and updated information. The negative review for Forever Young Dentistry in Sterling Heights, MI from a former patient is slanderous and untrue, yet current reviews from happy patients, many happy patients have been suppressed. We have emailed, tweeted, followed the suggested protocols for resolution. Any suggestions?

Yelp says that up to a quarter of the reviews the company receives may be fake, and that its automated review filter suppresses about 25 percent of reviews it deems as being suspicious. However, Yelp admits that the system isn't completely accurate.

10/19/2013

Great refresher with pictures and symptoms. Remember November is Ntl Diabetes Month! Create interest with your patients and team.

This lecture was delivered to multiple dental study groups, hospital rounds, and the AGD of Hawaii

10/19/2013

Great Customer Service begins with a smile. Smile your message to elevate your attitude as well as your patient's. Customer service is an attitude.

10/19/2013

Simple insights that can make you 'remarkable' right now! Deliver better patient communications, improve patient flow through your office and reduce confusion.

Every visit should be a first visit. We will use SWOT Analysis for Dentistry to help your team improve patient communications.

10/13/2013

EllardM2 Announces Practice 180 - Your Blueprint For Practice Growth

10/10/2013

EllardM2 Announces Practice 180 - Your Blueprint For Practice Growth