40 VISUALS

40 VISUALS We believe in the power of stunning visuals to make positive and memorable experiences. Signage curators for modern brands and retailers. Made in Michigan.

06/18/2026

Taking another look at Swatch's SCUBAQUA Times Square display and how it all came together, from concept to the final product.

For Swatch's SCUBAQUA display at Times Square, every surface was part of the underwater experience. A blue floor wrap an...
06/12/2026

For Swatch's SCUBAQUA display at Times Square, every surface was part of the underwater experience. A blue floor wrap and projection mapping made the floor ripple like water, while hanging bubble displays, custom substrate coral structures, a neon LED sign and acrylic displays all worked together to create an immersive atmosphere.

See how we built it: https://bit.ly/3SxHJOl

06/05/2026

That's a wrap for Couture and JCK in 2026. Thanks for another incredible year in Vegas!

05/22/2026

Effective signage rollouts offer consistency across every location, whether it's a few stores or hundreds. Even if each space has a unique layout and features, the signage should be cohesive and uniform from one location to the next, like this Painted Paradise rollout for Swatch.

Rolling out signage to multiple locations takes planning, and one missed detail can turn it into a costly headache. Star...
05/15/2026

Rolling out signage to multiple locations takes planning, and one missed detail can turn it into a costly headache. Starting early, staggering by region, auditing display specs and working with a vendor who handles printing and installation at scale all make a difference. Here are a few tips to help you manage your next multi-site signage rollout.

Read the full guide: https://bit.ly/3Rae2T3

Have a great show to everyone attending Shop! MarketPlace in New Orleans next week!Shop Enhancing Retail Environments & ...
04/28/2026

Have a great show to everyone attending Shop! MarketPlace in New Orleans next week!

Shop Enhancing Retail Environments & Experiences

Swatch's Painted Paradise collection was rolled out across more than 25 locations with bold visuals to promote the tropi...
04/24/2026

Swatch's Painted Paradise collection was rolled out across more than 25 locations with bold visuals to promote the tropical-themed watches. SEG fabric, adhesive vinyl, brick wrap, floor graphics, varnish gloss effects and more signage created an immersive experience for shoppers. The visuals worked together across multiple locations to make the campaign at each store feel consistent, even with each location's unique touches. Here's a look at how we rolled it out across three NYC locations.

Read the full case study: https://bit.ly/4sTHp9i

If you’re heading to Couture or JCK next month, we’d love to chat! Connect with Tré Roberts at tre@40visuals.com to sche...
04/17/2026

If you’re heading to Couture or JCK next month, we’d love to chat! Connect with Tré Roberts at [email protected] to schedule a time to discuss your brand’s visual presence and the latest in signage design to help grow your brand.

Couture
May 27-31, 2026
Wynn Las Vegas

JCK
May 29 - June 1, 2026
The Venetian Expo, Las Vegas

04/14/2026

A behind-the-scenes look at how we pack your 40 VISUALS order, so every print arrives safe and sound.

04/02/2026

From pre-press to production, from our POV 👀

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