Supersmile

05/13/2026

Her name is Lucia Smigel, and she is the queen of Teeth Whitening!

05/10/2026

You’ve heard from Lucia, CEO of Supersmile, about what it’s like to work with her daughter. Now it’s time to hear from her daughter, Bellanca, the President of Supersmile, on what it’s like working with her mother.

05/10/2026

Founded in 1987 by Dr. Irwin Smigel and Lucia, Supersmile continues as a family-owned, woman-led business, led today by Lucia, Founder and CEO, and her daughter Bellanca, President.

A legacy built on care, carried forward across generations.

We wish you all a Happy Mother’s Day!

05/09/2026

Finding out what makes the celebs at The Night of Too Many Stars smile!

05/08/2026

Family is everything! As a family business of over 40 years, we know that to be true. Thank you for talking to us about your sons😊🦷💙

05/08/2026

lets us know how she really feels about and his oral care habits…

Thank you for putting on the most amazing event in support of Autism, and to for chatting with us😊💙

05/08/2026

What makes smile? His wife! Great answer. Thanks for chatting with us tonight😎💙

05/07/2026

Jess and Gio will be taking on the red carpet tonight for The Night of Too Many Stars. Obviously, they have to prep their smiles with Superstrips!

05/04/2026

05/03/2026