08/25/2026
Kids today do not care what was culturally important to us. They care about what is culturally important to them.
That is a much bigger problem for legacy brands than I think people realize.
Trevor and I got into this during our conversation about Disney, entertainment, and what it actually means to stay relevant in the streaming era.
For a long time, the formula was pretty straightforward. A major studio created the movie. The movie created the star. Kids watched it. Parents bought the tickets, toys, clothes, and everything surrounding it. Then those movies became part of a generation’s childhood.
But kids today are growing up in a completely different media environment.
They have unlimited content at their fingertips. They are watching YouTube, TikTok, Twitch, streaming platforms, podcasts, clips, and creators from literally all over the world.
And the person they feel most connected to might not be the actor starring in the biggest movie of the summer.
It might be a creator filming from their bedroom.
That changes everything for brands.
Because you cannot assume a character, franchise, celebrity, or movie means something to a 12 year old simply because it meant something to their parents 20 or 30 years ago.
The brands that figure out this generation will be the ones that understand where attention has actually moved, rather than trying to force attention back to where it used to be.
Really interesting conversation with Trevor on how dramatically entertainment and youth culture are changing.
Part Four is coming out this week and will be the final part of our four part interview series.
