11/09/2020
Hello Friends,
When a patient is looking for recommendations for businesses that provide services, please tell them to be gracious in speaking against the prices of their services. Things to remember:
1. Consider the ability, skills, professionalism and experience of your practitioner whose costs are higher. We pay rent, utility bills, rates, taxes and staff. Are you very good at what you do? Do you use the best materials and equipment? If you are, your fees should be higher and you deserve to charge more. It is not unreasonable, it is how business works. If they pay peanuts, they get monkeys.
2. Everything is affordable, if it fits in their budget. They can always ask for discounts or longer payment terms. You don’t change the price but find a way to make it affordable. There is always a way.
3. Make them the person who is so generous that the people who are serving them genuinely love having them around and always do more for them because they value the services they are getting.
4. Tiffany and Co. Sells $1500 paper clip bookmark and believe it or not, people buy this. People spend crazy money on things they don’t need.
5. People say it’s cheaper in another dental practice or in Recto, well, if there are complications, where they live, is still a lot cheaper than travelling back to the cheaper place. Cheap doesn’t guarantee good results, good service, or good longevity, It’s often not.
6. Patients are not paying for your mansion, boat, car or anything else. They are paying for the services they are getting. How you spend your money is your own decision. This also applies to you not asking questions about where your patients get their money to pay for their treatments.
7. People who want the best doctors, best dentists, best professionals, best aesthetic injectors also pay the best money. There will always be a practitioner that will fit their budget. But please remind them that trying to find someone who does almost the same thing is not as good as the real thing. In example, you won’t get a butcher to do liposuction even if he’s the best butcher in town.
8. When money flows through you, it comes back to you more quickly and frequently.
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