FinchFactor presents PR Salon

FinchFactor presents PR Salon Thought leaders from the creative industry get their teeth into branding issues and wrestle them to the floor. International focus. Amsterdam events.

Brought to you by FinchFactor, the reputation management company for the creative industry.

PR Pros: are you choosing your words wisely when it comes to Cannabis? It would appear that the plant is receiving some ...
26/04/2016

PR Pros: are you choosing your words wisely when it comes to Cannabis? It would appear that the plant is receiving some seriously damaging press.

Read more via Adweek.

This is a guest post by Laura Braden Quigley, the owner of LBQ Strategies.

Smart, Bold & Headstrong: why is the Dutch approach successful in digital projects?Find out tomorrow at 1:00 pm with Dut...
18/04/2016

Smart, Bold & Headstrong: why is the Dutch approach successful in digital projects?
Find out tomorrow at 1:00 pm with Dutch Digital Design, where you can catch some of Amsterdam's most extraordinary agencies on stage at Advertising Week in London, including MediaMonks - Creative Digital Production Agency, DDB & Tribal Amsterdam and CODE D'AZUR.

Amsterdam's finest agencies will be on stage at Advertising Week London: the Dutch Digital Design mentality! Tuesday 1:00 PM: bit.ly/1NcWoq5

Petty or poignant?One would hope a British MP (who probably holds a degree from one of the worlds elite Universities) wo...
15/04/2016

Petty or poignant?
One would hope a British MP (who probably holds a degree from one of the worlds elite Universities) would have more respect and basic etiquette than to refer to respected female journalist as "the totty", right? But alas no! We salute Isabel Hardman for nipping this one in the bud with grace. Read more via :Daily Telegraph

A female political journalist has revealed that an MP described her as “the totty.” Isabel Hardman, assistant editor of The Spectator, wrote on Twitter: “Last night, an MP who I've only met a couple of times actually said to me as his opening gambit ''I want to talk to the totty.'' “Have been thinki…

Public Relations 101 from Tesla. An ingenious strategy that effortlessly redirected their recent negative press.
13/04/2016

Public Relations 101 from Tesla. An ingenious strategy that effortlessly redirected their recent negative press.

It's public relations 101. What's the best way to draw attention away from bad news? Release some awesome news instead. That's what Tesla has done with this awesome Mario Kart Easter egg. Right...

Tonight's the night. Don't miss the 50th Anniversary edition of the ADCN Awards at Paradiso, Amsterdam.The night will be...
12/04/2016

Tonight's the night. Don't miss the 50th Anniversary edition of the ADCN Awards at Paradiso, Amsterdam.

The night will be a celebration honouring the very best of creativity and craft in our industry. Together with 1250+ creative minds (including FinchFactor founder Kerrie Finch), the Massive Late Night Show Band, DJs, and other surprise guests, it promises to be an entertaining and memorable night.

It is our pleasure to invite you to the ADCN Awards Ceremony 2016. We will award and celebrate the very best creativity and craft in advertising and design, and kick off ADCN's 50th Anniversary year. Let’s celebrate the blood, sweat and cheers behind the finest work of 2015 and 50 years of ADCN! We…

Goldman Sachs is financing an automated copywriting startup. A cool idea in theory, but...robots doing copy? This could ...
08/04/2016

Goldman Sachs is financing an automated copywriting startup. A cool idea in theory, but...robots doing copy? This could mean big changes for the Ad/PR worlds.

Via PRWeek.

Goldman Sachs leads financing for 'automated copywriting' startup. From PR Week

Whiteboard - Friday. We all have had that sinking feeling when your content has quality links and your keyword targeting...
08/04/2016

Whiteboard - Friday. We all have had that sinking feeling when your content has quality links and your keyword targeting is an SEO dream. Yet for some mysterious reason, that content still isn't ranking?

Moz.com explains the truth behind your Google ranking woes. A must read for anyone looking to improve their virtual footprint organically.

Your content has quality links and your keyword targeting is an SEO's dream. Yet for some mysterious reason, that content still isn't ranking. What's missing? In today's Whiteboard Friday, Rand explains some of the advanced tactics Google may be using to evaluate and analyze your content and what yo…

Find out why the internal communication strategy of your company is as integral as your external one. It may seem obviou...
05/04/2016

Find out why the internal communication strategy of your company is as integral as your external one.

It may seem obvious, but Elaine Ng, head of communications at Philips ASEAN Pacific, emphasises the overall impact that 'happy' employees can have. Read more via PRWeek.

Opinion: Internal communications - highly under-rated. From PR Week

The Cookie Monster is back and he's baking.Having been shared around our office faster than the speed of light, it's no ...
04/04/2016

The Cookie Monster is back and he's baking.

Having been shared around our office faster than the speed of light, it's no wonder Apple's latest campaign 'iPhone 6s – timer; Cookie Monster' has been the most-shared spot for the past two weeks. Bravo, Apple HQ!

Looking to make your content viral? Read this article by Campaign Magazine for some wonderful creative inspiration.

The Cookie Monster helps Apple ad attain the most-shared spot for second week running.

Top tips from the Fast Company. Read these 9 surprisingly simple ways to get people to respond to your email. Emails are...
30/03/2016

Top tips from the Fast Company. Read these 9 surprisingly simple ways to get people to respond to your email.

Emails are so easy to send, but they’re also easy to ignore.
In a world dominated by your Inbox, it's important to fine tune your email skills, for maximum results.

We get an average of 120 emails every day. Here's how to make your messages stand out and actually get a response.

All aboard Boaty McBoatface. Times marketers handed the reins to the public, and perhaps wished they hadn't. Read more v...
22/03/2016

All aboard Boaty McBoatface. Times marketers handed the reins to the public, and perhaps wished they hadn't. Read more via The Drum

An online campaign calling on the public to name a new £200m Royal Research Ship could see the newest member of the fleet sail...

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