RIVACY POLICY FOR SOCIAL MEDIA & MARKETING
Effective Date: September 7, 2026
Last Updated: September 7, 2026
Dentist Roman in Wakefield ("we," "our," or "the Clinic") is committed to protecting the privacy and personal data of our patients and social media followers. This Privacy Policy explains how we collect, use, store, and protect your information when you interact with our social media platforms, including Facebook, Instagram, and other digital media channels, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. DATA WE COLLECT VIA SOCIAL MEDIA
When you interact with our Facebook or Instagram pages, we may collect the following types of personal information:
• Identification Data: Your name, social media handle, profile picture, and any publicly available information on your profile.
• Contact Information: Information you provide directly to us through private messages, direct messages (DMs), or comments, such as your phone number, email address, or booking requests.
• Engagement Data: Likes, shares, comments, reactions, and responses to our surveys, polls, or promotional posts.
• Technical & Analytics Data: Information collected automatically by the platform providers (Meta), such as demographic data, location insights, and user behavior data. HOW WE USE YOUR INFORMATION
We process your personal data for the following legitimate business and clinical purposes:
• Customer Support & Inquiries: Responding to your questions, direct messages, and comments regarding our dental services.
• Appointment Management: Facilitating appointment scheduling or directing you to our official contact lines.
• Marketing & Communication: Sharing updates, educational dental content, and promotional offers.
• Improving Our Services: Analyzing social media engagement data to improve our digital content and patient experience. CLINICAL DATA AND PATIENT CONFIDENTIALITY
• Strict Confidentiality: We will never request, store, or discuss your private clinical records, medical history, or specific treatment plans publicly on Facebook or Instagram.
• Consent for Visual Media: We will never publish photos, videos, or testimonials (such as "Before and After" treatment images) showcasing your smile or identity without your explicit, written, and signed consent form. You have the right to withdraw this consent at any time.
• Private Inquiries: If you send us clinical information via private message, we will safely transition the conversation to our secure, encrypted clinical management system and delete the message from the social media inbox where appropriate. COOKIES AND THIRD-PARTY PROCESSING
Our social media channels are hosted by Meta Platforms, Inc. Meta operates as an independent data controller for your profile data. Meta tracks your behavior using cookies and tracking pixels to serve targeted advertisements. We encourage you to review Meta’s Privacy Policy to understand how they manage, store, and share your data, and to adjust your personal privacy settings on their platforms. DATA RETENTION AND SECURITY
• We retain interactions, messages, and comments on our social media platforms only as long as necessary to address your inquiries or manage our community.
• We implement appropriate technical and organizational security measures to protect our social media accounts against unauthorized access. YOUR RIGHTS under UK GDPR
You have the following rights regarding the personal data we hold about you:
• Access: The right to request copies of the information you have sent us.
• Rectification: The right to ask us to correct inaccurate information.
• Erasure: The right to ask us to delete messages or comments you have posted on our pages.
• Restriction & Objection: The right to object to or restrict our processing of your social media data. To exercise any of these rights, or to request the removal of a comment, photo, or message, please contact us directly. CONTACT INFORMATION
For questions or concerns regarding this privacy policy or our data practices, please contact us at:
Smile Design Studio
Address: 4 Leeds Rd, Wakefield, WF1 3JP
Email: [email protected]
Phone:01924962959
