02/06/2026
More than nine in ten parents (93%) believe story time can help children deal with fears or anxieties. 📖
To launch our latest Feel at Ease campaign, Jennifer Gray brought her book, The Dentist's Apprentice, to life - helping children feel more confident about visiting the dentist. Supported by our dental teams, alongside Colgate UK and Ireland the children were able to learn all about the importance of good oral health. 🪥🦷
Watch, listen or read the full storybook, read by Aston Merrygold here: https://bit.ly/4wWXdv6