Dr Sam Jethwa Cosmetic Dentistry

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Dr Sam Jethwa Cosmetic Dentistry Helping people & dentists live confident lives through the power of porcelain veneer smile makeovers

Dr Sam Jethwa BDS (Lon) MFDS RCS (Edin) Pg Dip ClinEd


The Perfect Smile Studios. High end Cosmetic Dentistry practice established for over 20 years with the top quality materials and equipment, providing private dentistry using the most minimal and advanced techniques to create your perfect smile

Dr Sam Jethwa has been a finalist for Best Young Dentist at both the Dentistry Awards & The Private Dentistry Awards, and is an active member of both the Education Committee and Young Membership Committee at the British Academy of Cosmetic Dentistry. Sam has completed world class training in cosmetic dentistry in the UK and USA and is a member of the American Academy of Cosmetic Dentistry. He has completed the 12month Advanced Cosmetic Training with Dr Chris Orr, and the Comprehensive Dentistry programme with Dr Rahul Doshi. Both world class cosmetic dentists along with dental implant training at The Cambridge Academy of Implantology and the Live Implant Academy in the USA. Digital Smile Design is a concept Sam has been trained on by it's founder Dr Christian Coachman and this can allow you to visualise your new smile using technology to the fullest. Sam uses soft and hard tissue lasers to create beautiful results in a painless and accurate way, along with Invisalign braces to move teeth in a subtle and discreet way. Sam is a member of the Royal College of Surgeons of Edinburgh, and is a qualified clinical teacher from the Royal College of Physicians of Glasgow and is working towards his Dental Implant Diploma with the International Congress of Oral Implantologists in the USA.

18/10/2026

Little Sam growing up only ever dreamt of such things, and here we are now. What an epic few days 🏎️ 🐎

8 ®️ to replace composite bonding that had stained and chipped. The goal here was the best version of her smile, we us...
13/10/2026

8 ®️ to replace composite bonding that had stained and chipped.

The goal here was the best version of her smile, we used to facially design (ensuring harmony and addressing things like the angled midline and shape/size), then to hand create every tooth as provisionals, which we tested, and then converted to hand layered ceramic in our Bespoke Smile | Cosmetic Dentistry artistry lab.

Links in bio for consultations, and for courses for dentists

Great “Couple” of days 🤵🏽👰🏽‍♀️
11/10/2026

Great “Couple” of days 🤵🏽👰🏽‍♀️

Upper and lower 18 ®️ for our super lovely patient - a refresh and restoration of the smile, fixing tooth wear, and get...
06/10/2026

Upper and lower 18 ®️ for our super lovely patient - a refresh and restoration of the smile, fixing tooth wear, and getting the smile TV ready! 😉 There is a lot more than meets the eye (comment below if you want a case review on this one)

Initially she sent over an AI simulation a clinic had shown her, and it didn’t look bad (it wasn’t amazing either lots of asymmetry and lack of facial harmony) but it was entirely impossible to achieve - the size and shape would have required drilling to stumps, and the result would have looked facially wrong. The Bespoke Smile Method exists to avoid that.

If you’re interested in understanding more about this comment below, DM, or links in bio for smile design consultations BespokeSmile and courses for dentists on our techniques Bespoke Smile Academy

2.5 year review 10 ®️ for a great guy who told me this week “it’s the best thing I’ve ever done” Goals - brightness and...
30/09/2026

2.5 year review 10 ®️ for a great guy who told me this week “it’s the best thing I’ve ever done”

Goals - brightness and long term colour stability, width, more symmetry and proportion

Links in bio for consults, and to join treatment wait lists BespokeSmile

27/09/2026

An insight into what we stand for and why we are known for creating dentists that implement what they learn

Epic weekend with a truly incredible group of dentists from all over the UK and a warm welcome to our German delegate too. A highlight of my year

FEB 2027 is the next cohort & in central London - links in bio

24/09/2026

CASE REVIEW - 22 ®️ designed using The Bespoke Smile Method to enhance rather than transform but importantly restore worn teeth, and finally put an end to the patients lack of love with her smile.

If you watch this, you’ll pick up how the way this process works - we guide you, but we give you the ability to input - it’s the collaboration that helps you fall in love with it because it’s truly yours.

Links in bio for consultations

DENTISTS - we cover exactly how to do and how to understand this through the flagship hands on course & diploma (FEB 2027 open for booking 4 places remain) & our 1-1 residency. Links in bio.

12/09/2026

The power of a smile

10 delivered for vibrancy, brightness, and a rebalance of proportions and shape. This case was completed about about a...
09/09/2026

10 delivered for vibrancy, brightness, and a rebalance of proportions and shape. This case was completed about about a year ago using for such a lovely patient who I see out and about regularly as we are both members at the same place, and all I can say is when I see her smile, I forget I’m her dentist and just can’t get over how this looks in real life.

08/09/2026

Sydney last year, with an amazing group of dentists, like Stella. A flavour of what’s the come today in Hong Kong. No matter where in the world, exists to bring a treatment, technique, and protocol that we’ve streamlined for predictability to more dentists and therefore more patients can benefit from cosmetic dentistry done the right way.

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Address

2 Upper Wimpole Street
London
W1G6LD

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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