Dr Sam Jethwa Cosmetic Dentistry

Dr Sam Jethwa Cosmetic Dentistry Helping people & dentists live confident lives through the power of porcelain veneer smile makeovers

Dr Sam Jethwa BDS (Lon) MFDS RCS (Edin) Pg Dip ClinEd


The Perfect Smile Studios. High end Cosmetic Dentistry practice established for over 20 years with the top quality materials and equipment, providing private dentistry using the most minimal and advanced techniques to create your perfect smile

Dr Sam Jethwa has been a finalist for Best Young Dentist at both the Dentistry Awards & The Privat

e Dentistry Awards, and is an active member of both the Education Committee and Young Membership Committee at the British Academy of Cosmetic Dentistry. Sam has completed world class training in cosmetic dentistry in the UK and USA and is a member of the American Academy of Cosmetic Dentistry. He has completed the 12month Advanced Cosmetic Training with Dr Chris Orr, and the Comprehensive Dentistry programme with Dr Rahul Doshi. Both world class cosmetic dentists along with dental implant training at The Cambridge Academy of Implantology and the Live Implant Academy in the USA. Digital Smile Design is a concept Sam has been trained on by it's founder Dr Christian Coachman and this can allow you to visualise your new smile using technology to the fullest. Sam uses soft and hard tissue lasers to create beautiful results in a painless and accurate way, along with Invisalign braces to move teeth in a subtle and discreet way. Sam is a member of the Royal College of Surgeons of Edinburgh, and is a qualified clinical teacher from the Royal College of Physicians of Glasgow and is working towards his Dental Implant Diploma with the International Congress of Oral Implantologists in the USA.

18month review of 8 ®️ and some subtle gum lifts, improving slightly small and filled teeth whilst keeping character fo...
30/08/2026

18month review of 8 ®️ and some subtle gum lifts, improving slightly small and filled teeth whilst keeping character for all round top guy - he and Ash Mazzina talk about Chad’s BespokeSmile journey on their YouTube blog along with genius interior design content - check it out 👌

Hand created ultra thin ®️ by our exclusive artistry team

One side hand made trial smile and the other side the finals, they match. Thats predictability

Beautiful. By our very own DT Gery Statev

25/08/2026

People always ask me about the dentistry I’ve had myself. Well that’s a whole story in itself, for now here is a recent experience that I know will resonate with some people. The teeth are part of a wider physiological system, and that system needs to be in harmony - there are various ways of getting there, and sometimes it takes time - the main thing is being with a team that one can trust, and have the experience.

10 ®️ for a v close friend, who had battled Invisalign for years, and finally wanted a smile that worked harmoniously w...
23/08/2026

10 ®️ for a v close friend, who had battled Invisalign for years, and finally wanted a smile that worked harmoniously with her face, was the right size, and looked natural - to finally deliver the smile confidence she’d been searching for for years.

Dr Nishma Ardeshna handled this case Bespoke Smile Academy - just an insight into what she can do for her patients BespokeSmile Marlow, as we welcome her to the clinical team itself.

When I say we hand pick each dentist who works with us from only those who attend our mentorships, I really mean it.

Spending the last year with Dr Nishma on her 1-1 residency mentorship Bespoke Smile Academy means she joins the team with an extreme level of education on but also how our ethos works. Upholding the BespokeSmile values is something that will come naturally, as will exceptional results that we will be proud to put the BespokeSmile name to.

Follow her, as she shares her expertise on IG - Dr Nishma is available from now, BespokeSmile Marlow. If you’re offered a visit with her, you’re in safe hands.

21/08/2026

You asked, I’ll answer. Great question on the origins of our incredible where dentists from around the world come to learn

Next stop Hong Kong, 8th September and next UK flagship on course kicks off October. Feb 2027 dates open.

18/08/2026

Case Review time redesigning 35yr old veneers for an amazing patient who had thought long and hard about doing this, and even still wasn't 100% sure she should, as usual, now we are done she thinks she could have done it sooner...

Surprisingly 46% of you in my stories wanted me to post a case review next, as much as I love breaking down the cases, I was actually going to stop doing them as the algorithm has punished me, so if you asked for it, it means you watch them, so watch it all the way through, like it, share it, save it, and comment on it? Otherwise I will have to switch content to 3s reels of me drinking a coffee. Your choice.

Replacement bridges and some veneers beside to fill out the smile, we took inspiration from old photos of the smile with...
16/08/2026

Replacement bridges and some veneers beside to fill out the smile, we took inspiration from old photos of the smile with squarer teeth to help us regain the natural character before the original dentistry was done.

Reminder - we sometimes hear, “you can’t help me because you only do thin veneers” - opposite is true, our special interest lies in anything made in a ceramics lab, so if you’re with existing crowns, bridges, implants - that is all our bag using

We combined the treatment with some lip relaxing treatment with Dr Lydia Sharples BespokeSmile Marlow, to hide tissue and bone loss that occurs when one has lost teeth some time ago which helps to blend the result to the face.

Swipe and you’ll see what she thinks herself

12/08/2026

Day in the life away from the clinics, the post 46% of you asked for in stories yesterday (another 46% asked for a case review - see below for my thoughts on that). These days aren't always this relaxing, this was a one off, taken through the lens of my meta glasses. I have said this before, a job like mine is non stop, it is all consuming and becomes your life, and you have no time, for that you need understanding people around you who can handle it, and you sacrifice things others aren't willing to sacrifice, you then savour the little moments where you can focus in an environment that helps you escape, like this day. If you want, I can take you no limits, behind the scenes to really experience what it is like.

So the other 46% who asked for a case review, is interesting to me because when I post them, nearly none of you like, comment, share, or engage with them 🙄 - maybe the next one will be different? ;)

Reversing time using What I enjoyed most about this one was maintaining the masculinity, whilst bringing facial balance...
08/08/2026

Reversing time using

What I enjoyed most about this one was maintaining the masculinity, whilst bringing facial balance and softness to the smile. “Male teeth” don’t need to be square and flat to be “masculine”

We don’t pick how smiles look based on generalisations, we design for each face using the method, then create it by hand, then tweak it, then copy it into final ®️ which means every smile is unique, tailored for each person.

In this case a lovely guy, who trusted the process entirely and as always when there’s that, the outcome is always better.

05/08/2026

What kind of content turns you on vs puts you off? Comment below...

03/08/2026

If you have ever been on a date, did you notice someone's teeth!? Studios show YES you did. Anyway, this is a quick clip on how we ended up creating the most natural smile for this lovely lady who's before and after I posted in my last post.

Address

2 Upper Wimpole Street
London
W1G6LD

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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