31/07/2026
🦷 Not all toothpastes are created equal! 🪥
Standing in the toothpaste aisle can be overwhelming with so many options available. But the best toothpaste for you depends on your individual dental needs.
✨ Here’s a quick guide:
🦷 Everyday Protection
Choose a fluoride toothpaste containing 1,350–1,500ppm fluoride (for adults). Fluoride helps strengthen enamel and is one of the best ways to help prevent tooth decay.
❄️ Sensitive Teeth
If you experience sensitivity when eating or drinking something hot, cold or sweet, a toothpaste designed for sensitivity may help. These contain ingredients that have an accumulative affect to help reduce sensitivity over time—but remember, persistent sensitivity should always be checked by your dentist and the affects of the toothpaste aren’t permanent, if you stop using it, the affects will wear off.
🩷 Gum Health
If your gums bleed when brushing or you’ve been diagnosed with gum disease, a toothpaste formulated for gum health may help reduce plaque and support healthier gums. Good effective brushing, cleaning between your teeth and regular dental visits are the most important things when it comes to gum health but a good gum specific toothpaste can definitely help.
✨ Whitening Toothpaste
Whitening toothpastes are great for helping remove surface stains as they are quite abrasive. However, they won’t change the natural colour of your teeth like professional whitening treatments can.
💛 Children’s Toothpaste
Children need age-appropriate fluoride levels, so always choose a toothpaste suitable for their age and encourage them to use only a pea-sized amount (or a smear for under 3s).
💙 Our Top Tip:
The type of toothpaste matters—but how you brush and how often you brush are even more important. Brush twice a day for two minutes with a fluoride toothpaste, clean between your teeth daily, and attend regular dental check-ups. 🪥😁