Ethical Business Buddy

Ethical Business Buddy There’s a movement for change towards making businesses more ethical. I’m Jo Salter, your Ethical Business Buddy. Visit www.ethicalbusinessbuddy.com

I work with brands large and small to help you embed your ethical values throughout your business.

Last week I made my first ever visit to the Cutty Sark at Royal Museums Greenwich . It was an extremely hot day so scutt...
28/06/2026

Last week I made my first ever visit to the Cutty Sark at Royal Museums Greenwich . It was an extremely hot day so scuttled from shade to shade (at least looking cool in my Sanjas Sanja Stories !)

The reason for the trip was reconnaissance for an upcoming event that we’ll be running there…. No spoilers, you’ll find out more soon!

The Cutty Sark ship and museum are really impressive, with exhibits from the Clipper’s history transporting cargo of all sorts but especially tea and wool around the world. Well worth a visit!

Khadi London CIC Where Does It Come From? - Clothing Brand Desi Oon Hub Centre for Pastoralism (CfP) britisharts

We’re better together! Collaboration is really important to me - coming together with others to share ideas, pool knowle...
30/05/2026

We’re better together!

Collaboration is really important to me - coming together with others to share ideas, pool knowledge and build solutions. It’s a fabulous way to make change happen, plus it is wonderful working with (and having fun with) people with different perspectives and experiences.

Last week at Treo House in London a group of us got together to celebrate the successful delivery of our first production run.

Some of us were colleagues and some new friends but we all shared an interest in collaboration - topic we pondered with facilitation from Treo House’s Gemma. We also enjoyed a delicious supper, accompanied by vibrant discussion.

I’m fortunate to work in several teams across different projects and it was lovely to have five sixths of the Sanja Stories team present ( and - we were missing Abhishek but he has the good excuse of living in Jaipur!). We gave an informal talk about Sanja Stories regenerative philosophy and product, with the team and others modelling (rocking!) their new Sanjas. I’m loving my new indigo ones!

If you want to join the fabulousness, sign up for the next Sanja Stories production run on the Sanja Stories website .

It was great to catch up with quite a few of the team too - Kishore again, .lifestyle and .

If you want to explore collaboration and circularity more then sign up for the upcoming Summit in September, also taking place at Treo House - link in bio.

Thanks to for the fab photos and for funding them.

Sanja Stories is brought to you as a collaboration between
and , from the .

With support from

In 2017 Joanna Lumley wore one of our scarves on her TV documentary about India. We sold out almost overnight. I was ov...
27/05/2026

In 2017 Joanna Lumley wore one of our scarves on her TV documentary about India. We sold out almost overnight. I was overjoyed. Thank you Joanna. 🙏

Fast forward eight years. A well-known actor becomes one of our first ambassadors for When he shared his support, our following almost trebled. I was overjoyed again.

Same pattern. Different decade. Same gratitude.

What moves me most is that both of them were drawn to the work for exactly the best reasons. The values, the craft, the story — that's what resonated. People who care deeply about how things are made, and who they come from, find their way to this work. That never gets old. The reach came after, the values came first.

It also makes me think about the strangeness of visibility - how years of work can be 'hidden' until a light is shone on it. And of course about all the brilliant makers, projects and innovations out there that haven't yet found their champion. I hope my work helps the invisible to become more visible in some way.

Eight years on, still grateful for the visibility. Still building with the values.

Sanja Stories is brought to you by with support by

Photo: me in Sanjas at 2025 (and blockprint jacket).

On the final day of my trip to Zimbabwe for Circular Economy week last month, a few of us managed to spend an hour or so...
15/04/2026

On the final day of my trip to Zimbabwe for Circular Economy week last month, a few of us managed to spend an hour or so at the wonderful Up Market - a sort of farmers/craft market in Massdorp, Harare.

It was wonderful browsing the food stuffs, crafts such as wood work, beading, clothing and accessories, batik and lots more.

As well as the experience I also wanted to bring home local gifts for friends and family so was armed with a list!

I had a long cat with Enoch (1st picture) who works with 100% Zimbabwean cotton, some from , and creates batik art, clothing and accessories. I treated myself and others to a few of those items! (Facebook only).

It was lovely chatting with the stall holders and finding out how they make their items - one lady was knitting handbags as we watched!

My kitchen is much improved by the Zimbabwean cotton batik oven gloves and wooden salad servers and I hope my giftees enjoy their beaded animals, earrings, t shirts, hats and peanut butter…. (Yes I was very efficient in my shopping but the choice and atmosphere made it a pleasure.



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