10/09/2026
Dentistry has changed.
Today, it's no longer enough to be a skilled clinician.
You're expected to be a content creator, a marketer, an editor, and sometimes even an entertainer.
Social media has become an important way to educate patients and communicate who we are.
But it should never replace knowledge, experience, and clinical judgment.
Patients are not leads.
They are people.
Every person who walks into my practice brings a story, expectations, concerns, and trust.
That trust deserves more than a sales funnel.
It deserves time, honesty, and the responsibility that every medical profession should carry.
I believe technology should improve communication.
Never replace competence.
—
Dr. Fabbro
Italian Elegance in Dentistry