29/07/2025
It's back to school time! Here are 5 tips for Pediatric or Orthodontic Practices who need some fresh ideas for marketing this season:
1) Build 2 backpacks full of supplies. One for a girl and one for a boy. The best dang backpacks ever - the ones every kid wants. You offer an "enter to win" for a review, a check in, or maybe a refer a friend. You decide! When you pull out the name and it is a girl, they get the girl backpack and they choose a charity (or school) to donate the boys backpack to, and vice versa.
2) Have a school supply donation drive. If a child brings in some school supplies they get an extra token and photos to post on social media. You can usually find a parent who is a teacher at a local school to donate the supplies to. Or consider reaching out to a foster care facilty for a donation drop off.
3) Lunch boxes or water bottles with your logos are always a big hit this time of year too!
4) End of summer blow out where everyone wears Hawaiian print and you have inflatable stuff hanging everywhere. If they write a review, they can pick one of the inflatables and take it home.
5) Nurse Boxes: Provide emergency boxes for the school nurses with sterilized gauze, what to do in case of an emergency, tooth boxes, cold packs (for broken lips), chap sticks, and practice information. Provide about 5 per school and let the schools know to call if they need more.
UP NEXT: I'd start thinking about a USE IT OR LOSE IT Campaign for kiddos that haven't had 2 cleanings, have unscheduled treatment, or haven't been into the office for a while. Starting September 1 is ideal but some offices do not start until Oct. 1st.